Tips For Writing Your Foster Pets Bio

  1. Think only about the pet when writing. Descriptions make a huge difference. Do NOT use a laundry list of facts; those are dull as old dishwater.

  2. The first sentence is critical to grab the reader’s attention and emphasize the positives. What is endearing about this pet? You want to grab the reader’s heart. (His behavior may not be appealing to you, but it may be to someone else.)  Here are a few examples.

    “Caruso is a kids’ dog. Kids can climb all over and hug Caruso. Caruso will even climb a small jungle gym to have a ride down the slide.” (Yes, a middle-aged female beagle did this!)

    “Queenie may look like Grumpy Kitty, but she is a happy, friendly girl.”

  3. After the first sentence or two, get into the facts. Spend time and energy on the positives and save the negatives/restrictions for later. Try to write engaging, lively sentences. Instead of “Sarah likes to be outside,” try “Sarah loves to sunbathe.” Instead of “Mack weighs about 25 pounds,” try “Mack may have the face of a mastiff, but he is about the size of a beagle.”
  4. Save the negatives or restrictions until later in the bio and write them in a friendly tone.  “Jane longs to be the only cat in her home so she can hog all the attention.” Or “Buddy would like a calm canine companion to help him learn the ropes in his new home.”  “Willa requires medication for the rest of her life, but she takes it easily and it costs only about $10 a month.”  If the pet has a lot of restrictions, do not mention them all.
  5. At the end remind people how much we want to hear from them.  “Do you have a warm lap for Lily?  If so, contact me today!”

General Suggestions:

  1. Keep it relatively brief.
  2. Use simple, conversational language.
  3. Write it from the animal’s perspective.  What is he feeling, thinking, looking for.
  4. Avoid jargon.  For instance, every animal is looking for his or her forever home.
  5. Do not mention any person’s name.
  6. A litany of the dog’s prior history may not be appropriate (and may be too     long).  An adopter generally is more interested in his current personality (but brief, sympathy-garnering language about his prior history may be     appropriate – e.g., a nervous puppy mill dog).
  7. Do not make up stuff.